Engineering a cultural moment on X to drive qualified buyers, sellers, and investors to KingdomBroker.com — built on the @mitcheil framework behind 100M+ views. Prepared for Dennis Yu & Scott.
10
Campaign sections
3
Budget tiers
$2.6K
Conservative start
$13K
Full launch budget
1M–5M
Projected video views
01 / 10
The One Sentence That Runs Everything
The campaign framing
Every tweet, every video frame, every influencer post traces back to one sentence. This is it. Three audiences, one line — and it works for all of them simultaneously.
Campaign Line
"The $10 trillion Boomer business exit has no Stripe. Kingdom Broker is building it."
Three audiences. One sentence. Tells buyers this is deal flow. Tells sellers this is a safe exit. Tells investors this is a category-creating infrastructure play.
For Sellers
"You deserve better than a spreadsheet and a broker who doesn't call back."
60-year-old HVAC owner in Texas. 30 years building it. No idea what it's worth. Afraid to find out.
For Buyers
"Stop chasing deals that are already picked over. We bring deals to your buy box daily."
PE fund principal. Family office. Search fund operator. Capital ready. No proprietary deal flow.
For Investors
"No dominant AI-native player exists in this category. The window is open right now."
$10T transfer. 10,000 retirements per day. Legacy brokers on spreadsheets. Infrastructure play.
02 / 10
Step 1 — Make a Video Worth Stopping For
The hook is everything. You have 3 seconds.
Backed by the @mitcheil framework — every hook is pattern-matched from content that has already done 10M+ views. Break the doom scroll or lose them forever. The pinned video on Eric's X profile is the engine that keeps driving leads for 60–90 days after launch.
Hook A — Recommended · The Contrast Hook
"Legacy brokers take 18 months and charge 12%. Our AI closes in 60 days for 3%."
Open on a split screen — left: broker on phone shuffling papers. Right: KB dashboard matching deals live. Audio and visual match one-to-one. Stops the scroll because the contrast is visceral. Works for every audience on X simultaneously.
Pattern: Before/After contrast
Hook B — The Big Number Hook
"$10 trillion in American small businesses are about to change hands. Most owners have no idea what they're worth."
Open on a single stat animating up. No founder. No logo. Just the number. Broad reach — finance and business accounts amplify without needing to know the product. Ideal for the first 48 hours of reach.
Pattern: Shocking stat reveal
Video Script — 60–90 Seconds
0–3 sec HOOK
Split screen opens. Left: broker shuffling papers, phone to ear. Right: KB dashboard, deals matching in real time.
"Legacy brokers: 18 months, 12% fee, 1-in-10 close rate."
3–10 sec PROBLEM
Quick cut to stat cards animating up: 10,000 retirements/day · $10T transfer · 80% of deals die.
"The largest wealth transfer in American history has no technology layer. Until now."
10–45 sec DEMO
Live screen recording of KingdomBroker.com/MVP. Show: seller submitting a business → AI scoring it → buyer match populating with fit score → deal memo generating.
"This is our AI matching engine. Running right now. Show it working."
45–60 sec RESULT
Cut to the agents page — dual pipeline running. "$600K+ in transactions. Dennis Yu as co-author. The infrastructure the $10T transfer has no choice but to flow through."
60–90 sec CTA
Eric to camera. "If you own a business between $1M and $20M, or you're looking to buy one — submit free at KingdomBroker.com."
URL on screen. Hold 5 seconds. Pin this video to your X profile immediately after posting.
Rule from the @mitcheil playbook
Bold claim in the first 5 seconds. Product demo by second 10. Audio and visual must match one-to-one. If Eric says "it matches buyers in seconds" — show the match happening live. One misalignment loses trust. Write at a fifth-grade reading level. Pin the video immediately — it becomes a 60-day lead machine.
03 / 10
Step 2 — Work With the Right Influencers
Two buckets. ICP accounts drive sales. Amplification accounts make it trend.
X's algorithm runs on SimClusters — 145,000+ communities. You need to infiltrate the communities your buyers and sellers already live in. Source using Favikon.com — engagement quality and audience overlap, not raw follower count.
Account Type
Bucket
Why it works for KB
Followers
Est. Cost/Post
ETA / Search fund operators
ICP
They ARE your buyers — they RT and sign up same day
5K–50K
$200–$800
M&A / acquisition accounts
ICP
Direct buyer audience — already thinking about deals
10K–100K
$300–$1,500
Blue collar / trades operators
ICP
They ARE the sellers — Rodney Wakefield tier
10K–100K
$200–$800
CPA / exit planning advisors
ICP
Their followers are business owners approaching retirement
5K–50K
$150–$600
AI / startup launch accounts
Amplify
Frame KB as AI story — "AI replacing business brokers"
50K–500K
$500–$3,000
Fintech / M&A news pages
Amplify
Positions KB in the deal-making conversation
50K–300K
$500–$2,000
Dennis Yu
ICPCo-Author
Already KB's partner — blue collar trades audience, $1B+ ad spend credibility
100K+
$0 — co-author
The timing play — how you go trending
Get 5–8 accounts to post within a 2-hour window on launch day. When X sees multiple credible accounts talking about the same thing simultaneously, it registers as a cultural moment and pushes to more users algorithmically. This is how you go trending — it's engineered in advance, not hoped for.
04 / 10
Step 3 — The Thread That Does the Work
The video gets attention. The thread converts it.
Eric posts this 7-tweet thread the moment the video goes live. Each tweet is written in advance. Posted as a thread immediately on launch day — this is what turns views into form submissions.
E
Eric Skeldon
@ericskeldon · KingdomBroker.com
Tweet 1 of 7
I built an AI that finds $1M–$20M business owners ready to sell and matches them with the right buyer automatically.
Here's how it works 👇
[attach hero video here]
↩ Reply🔁 Repost♥ Like
E
Tweet 2 of 7
Legacy brokers close 1 in 10 deals. Charge 8–12%. Take 12–18 months.
The $10T Boomer wealth transfer has no technology layer.
10,000 owners retire EVERY DAY with no plan.
↩ Reply🔁 Repost♥ Like
E
Tweet 3 of 7
Kingdom Broker runs two AI agent pipelines simultaneously.
One finds sellers. One finds buyers. Both write personalized outreach. Every day. Automatically.
[screenshot of agents page]
↩ Reply🔁 Repost♥ Like
E
Tweet 4 of 7
The math:
One closed $3M deal = $90,000 at 3% The AI system costs $231/month to run.
That's 32 months of the entire platform covered by one deal.
↩ Reply🔁 Repost♥ Like
E
Tweet 5 of 7
Here's what it actually looks like live:
[screen recording: KingdomBroker.com/MVP — show deals matching in real time]
↩ Reply🔁 Repost♥ Like
E
Tweet 6 of 7
$600K+ in transactions facilitated.
Dennis Yu — who managed $1B+ in ad spend for Nike, Red Bull, and Yahoo — just joined as co-author of our book on the $10T transfer.
The wave is here.
↩ Reply🔁 Repost♥ Like
E
Tweet 7 of 7 — CTA
If you own a $1M–$20M business and have ever thought about selling —
Or if you're looking to acquire one —
Submit free: KingdomBroker.com
For buyers: KingdomBroker.com/MVP AI system: KingdomBroker.com/agents
↩ Reply🔁 Repost♥ Like
05 / 10
The Tool Stack — From the @mitcheil Playbook
Three tools. Research, source, find.
These are the exact platforms named in the framework. Used to build swipe files of proven hooks, source quality influencers, and pattern-match what's already working before you spend a dollar on production or outreach.
1of10.com
~$49/mo
Swipe file of the highest-performing short-form content on the internet. See which hooks are doing 10M+ views on TikTok and Reels before you write yours. Pattern-match proven formats to KB's product so you're not guessing.
Use for: Hook research before scripting the video
Foreplay.co
~$49–$99/mo
Ad and viral content library — save and organize the best hooks you find. Build a personal swipe file of what's working in fintech, AI, and founder content. Referenced every time you write new copy for KB.
Use for: Building a KB content swipe library
Favikon.com
~$99–$299/mo
Influencer sourcing by engagement quality and audience overlap — not follower count. Find accounts whose audiences overlap with ETA operators, family office principals, and business owners. Avoid botted pages entirely.
Use for: Finding the right 8–12 accounts for launch day
1of10.com$49/mo
Foreplay.co$49–$99/mo
Favikon.com$99–$299/mo
Total tools monthly$197–$447/mo
06 / 10
The Budget — Two Real Tiers + Maximum Push
Conservative to full launch. Start lean. Measure. Scale what works.
The @mitcheil agency charges $150K+ for the full service. Here's the honest breakdown of what Kingdom Broker needs at each stage — with exact line items so Dennis and Scott can see exactly where every dollar goes.
Conservative Launch
~$2,650
Video — Eric DIY, screen record + voiceover$0–$500
Basic edit + captions (Descript or freelancer)$300–$500
Best for: Testing the hook and validating the campaign before bigger spend. Eric on camera with a raw, authentic walkthrough beats a $15K produced video for this audience. This budget can generate 50–150 qualified leads if the hook lands.
Recommended
Full Launch
~$13,300
Video — pro editor + motion graphics + captions$4,000–$5,000
Best for: The full coordinated 2-hour window launch with enough accounts to trigger X's trending algorithm. Professional video with captions and motion graphics gives the social proof signal investors and family offices need when they click through. Realistic 300–700 qualified leads.
Maximum Push
~$35,500
Video — full agency production + B-roll$12,000–$15,000
Influencers — 15+ accounts across all buckets$18,000–$20,000
Tools — 3-month stack$1,341
PR + newsletter placements$2,000–$3,000
Best for: After KB's first 2–3 deals close and there's revenue to reinvest. Guaranteed trending push with 15+ accounts coordinated. Worth deploying at the moment of a capital raise announcement or major milestone. Realistic 1,000+ inbound leads.
The honest call for Kingdom Broker right now
Start with the Conservative tier. An authentic Eric-on-camera demo of the live KB platform outperforms a $15K video for PE partners and business owners — they trust real over polished. If the conservative launch generates 30+ qualified form submissions, immediately roll into the Full Launch for the second push. Dennis Yu posting is worth more than any single influencer on this list — his blue-collar trades audience are the exact sellers Kingdom Broker needs.
07 / 10
The Realistic Funnel Math
What 1M–5M views actually generates.
A pinned X video keeps working for 60–90 days after launch — it's not a single spike. These projections use conservative industry benchmarks for financial/business niche content, not best-case numbers. The funnel is real and trackable from day one.
Scenario
Video Views
Profile Click Rate
Site Visits
Form Fill Rate
Total Leads
Conservative
1,000,000
0.4%
4,000
3%
120
Target
2,500,000
0.5%
12,500
4%
500
Full Send
5,000,000
0.6%
30,000
4%
1,200
Seller Inquiries
~40%
Business owners curious about their exit value. Highest immediate revenue potential.
Buyer Inquiries
~35%
Search fund operators, PE principals, family office associates looking for deal flow.
Investor Inquiries
~15%
Accredited investors, angels, and family offices curious about backing the platform itself.
Press / Partnership
~10%
Journalists, podcast hosts, broker partnerships, and referral channel inquiries.
Revenue Math — Conservative Scenario (120 Total Leads)
Estimated seller leads (40% of 120)48 seller inquiries
Qualified seller conversations (10% of 48)4–5 active seller mandates
Estimated close rate on mandates (25%)1–2 closed deals
Revenue: 1 closed $2M deal at 3–5% fee$60,000 – $100,000
Revenue: 1 closed $5M deal at 3–5% fee$150,000 – $250,000
Campaign cost (conservative tier)~$2,650 invested
The pinned video advantage
Unlike a single post, a pinned X video becomes KB's permanent first impression. Every new follower Eric gets over the next 90 days sees it. Every person who clicks his profile from any other post sees it. The pinned video is a 90-day evergreen lead funnel — not a one-day launch event. Budget spent once, leads come in for months.
08 / 10
The Dual Purpose of This Campaign
This video isn't just marketing. It's an investor signal.
A 1M–5M view X video does something no pitch deck alone can do — it shows family offices, angels, and institutional investors that there is real organic demand for this platform. That's the proof they need before they write a check.
📈
Organic reach = market validation
A 1M+ view video in a niche category means people are searching for this solution. Family offices don't invest in ideas — they invest in demonstrated demand. This video is the proof of demand, not just the claim of it.
🤝
Dennis Yu co-sign = institutional credibility
$1B+ in managed ad spend. Nike, Red Bull, Yahoo. When Dennis posts about Kingdom Broker, it signals to every investor in his network that someone with that track record vetted the opportunity. That co-sign is worth 10 cold investor emails.
🎥
Live demo in video = product is real
The video shows the actual KB MVP running live. Buyers matching, sellers submitting, AI agents active. Investors don't need to trust a slide — they can watch it work. That removes the single biggest investor objection: "Is this real or just a deck?"
🗄️
Inbound data = proprietary moat
Every seller and buyer who submits a form through this campaign is proprietary data. That's a growing deal database no competitor can replicate. Investors understand network effects — each inbound submission increases the value of the platform for all future participants.
What a Family Office or Angel Investor Sees When They Click the Video
Founder on camera — no script readers or stock footage✓ Skin in the game
Live product demo running in real time✓ Product exists, not just a concept
$10T TAM stated in first 10 seconds✓ Market timing is clear
Dennis Yu co-sign with $1B+ credential✓ Validated by someone credible
10,000 retirements per day — urgency built in✓ Window is real and closing
3–5% fee vs. 8–12% legacy — business model clear✓ Economics make sense
1M+ organic views — not a paid ad✓ Real demand, not manufactured
Conservative Estimate: 1M Views
~10,000 viewers are finance/M&A professionals. Of those, 0.5–1% are accredited investors actively looking for early-stage fintech opportunities. That's 50–100 investor-grade inquiries from a single pinned video — without a single investor outreach email sent.
Full Send Estimate: 5M Views
~50,000 viewers are in finance, PE, or family office circles. At 0.5–1%, that's 250–500 investor inquiries. Even if 95% don't qualify, 12–25 serious investor conversations from organic content alone is a meaningful raise pipeline with zero cold outreach cost.
How to capture investor leads from the campaign
The CTA in the thread and video points to KingdomBroker.com. Add a simple "Investor Inquiry" option to the intake form alongside seller and buyer. This costs nothing to add and captures every investor who self-selects. Respond within 24 hours with the pitch deck link. The video already did the hard work — they arrive pre-sold on the category and curious about Eric specifically. That's the warmest investor lead money can't buy.
09 / 10
Step 6 — The Launch Timeline
T-minus 14 days to launch day.
Everything is engineered in advance. Launch day is not the day you start — it's the day you execute a plan you've already built. The 2-hour coordinated window is what separates a good post from a trending moment.
-14
Two Weeks Out
Research + hook selection
Subscribe to 1of10.com and Foreplay.co. Build a swipe file of 20+ hooks that have done 10M+ views on Reels or TikTok. Pattern-match the 2 strongest to Kingdom Broker's product. Write the first draft of the video script. Get Dennis Yu's sign-off on the campaign line.
-10
Ten Days Out
Influencer sourcing via Favikon
Find 12–15 candidate accounts. Filter by engagement quality and audience overlap with ETA operators, family office principals, and business owners. Reach out with the pitch and confirm 8–10 willing to post in the 2-hour launch window.
-7
One Week Out
Film + edit the hero video
Record the screen demo of KingdomBroker.com/MVP live. Eric voiceover. Professional edit with captions and motion graphics. Final video delivered and reviewed. Add "Investor Inquiry" option to KB intake form. KingdomBroker.com/agents confirmed live and clean.
-3
Three Days Out
Brief influencers + write thread
Send influencers the video, talking points, and their suggested post copy. Confirm the 2-hour posting window. Write all 7 tweets of Eric's thread in advance. Confirm Dennis Yu's timing. Verify Calendly link is live at Eric@KingdomBroker.com.
0
Launch Day
Execute the 2-hour window
Eric posts the thread + video at 9am CT. All 8–10 influencers post within the same 2-hour window. Dennis Yu quote-tweets. Eric personally replies to every comment for the first 2 hours. Pin the video to Eric's X profile immediately. Trending threshold hit by noon.
+1
Day After — Most Important
The reply strategy
Eric personally replies to every meaningful comment. Engage any business broker pushback constructively — debate keeps threads trending. Repost the top replies. Track form submissions at KingdomBroker.com. Respond to every investor inquiry within 24 hours. Measure and iterate.
+30
30 Days Out
Evaluate + scale decision
Review total leads, qualified conversations, and investor inquiries from the pinned video. If conservative launch hit 30+ qualified submissions, roll budget into Full Launch for the second push. The pinned video continues generating inbound for 60–90 days without additional spend.
Launch Day Asset Checklist
✓
Hero video (60–90 sec, live screen demo of MVP)
✓
Eric's 7-tweet thread drafted and ready to post
✓
KingdomBroker.com/MVP live and demo-ready
✓
KingdomBroker.com/agents live and clean
✓
Dennis Yu confirmed for same 2-hour window
✓
8–10 influencer accounts briefed and confirmed
✓
Investor Inquiry option added to KB intake form
✓
Calendly link live — Eric@KingdomBroker.com
✓
Video pinned to Eric's X profile immediately at launch
✓
3–5 supporters ready to engage in first 30 minutes
10 / 10
The Three Angles That Win on X
Any of these can be the moment that trends.
Use all three across the launch window — different angles reach different communities on X. The reply strategy is what keeps each one alive after the initial post. Dennis helps determine which angle hits first based on his audience data.
1
The AI Disruption Angle — for the tech and investor audience
"AI is replacing the $10B business brokerage industry. Here's the platform doing it."
Positions KB alongside Stripe, Airbnb, and Uber as a category creator. Gets reshared by AI, fintech, and startup accounts. Reaches investors and operators who don't know Kingdom Broker yet but immediately understand the thesis. This is the angle that attracts family office and angel investor attention because it frames KB as infrastructure — not a services company.
2
The Boomer Wealth Transfer Angle — for the broad audience
"Your local HVAC company, roofing contractor, and dental practice are about to change hands. Most owners have no idea what they're worth. This platform is fixing that."
Human interest angle. Gets reshared by business, finance, and entrepreneur accounts. Doesn't require the reader to know anything about M&A to understand the problem. Dennis Yu's blue-collar trades audience responds strongest to this frame.
3
The Founder Story Angle — most viral, most personal
"I have ADHD, built and sold two companies, and couldn't find the person building the technology this industry needed. So I became them."
Eric's story from the book chapter. Honest, disarming, and personal. This is the most shareable angle because it's about a person, not a product. The ADHD framing resonates with the entrepreneurial audience that built Kingdom Broker's entire readership. Eric is the hook — and this angle converts the most investor conversations because founders invest in founders first.
The window is open. Let's engineer the moment.
The $10T Boomer wealth transfer has no Stripe. Kingdom Broker is building it. One pinned video — and the right people coordinated around it — turns 60 days into qualified sellers, qualified buyers, and serious investor conversations.